Think about the paper you are planning to write.

• If you were asked to summarise your paper in one sentence, what would you say?
• If one of your colleagues read your paper in a hurry and could only remember one thing about it, what would you want that to be?

Spend some time working this out. Get this right and the writing is easy

Aim to write a sentence of no more than 25 words.

The examples of 'key message sentences' on the next page may help you to formulate your own.