What prose cannot do

For a start, there are certain things that prose cannot do. For example, prose can't think - you can, but your writing can't. So, in our list, these actions are actually impossible for prose to achieve.

Writing, by itself, cannot achieve any project or organisational objective. This is important: as objectives for you, the writer, these are of course quite legitimate. But don't confuse what you have to do with what you want your writing to do.