Constructing the message

Remember the function statement that your prepared earlier? Look at on the first part:

I want this document to..

Now, think about your primary readership. Who are they? What do they expect? Which key persuasive factors do you think will most strongly influence them?

Imagine this situation. You are holding a conversation with the primary readers. It is the start of the conversation and greetings have been exchanged. They have no idea what you are about to talk about. They're waiting for you to say something interesting. What would you say?

Write down in a single sentence the most important point you want to make.