Three types of readers

Think about all the people who will or might see this document. Make a list of all the readers you can think of.

• How many are there? Do you know their names? It might be worth the effort to find out.
• What are their roles and responsibilities? Which readers will take the action you want to be taken? Your document will probably be wasted if the wrong person reads it.
• What do they need to know? What do they want to hear? There may be a conflict between the two.