ANALYSING YOUR READERSHIP

At work, many documents circulate to wide audiences. Different readers will have different expectations, priorities and levels of knowledge.

Planning the document will be easier if you have some sense of who your readers are and what they expect.

In this section we look at the readership in some detail. We'll think about:

• three types of readers;
• managing the primary reader's expectations;
• key persuasive factors that will help to convince the primary reader.