Like all of us, however, people whose attention we are trying to attract have other things on their mind. There may be many others who are competing for their attention. Why should they read what you have written? What's so special about you? Even if they see what you write, will they read it? And if they read it, will they understand it? And if they understand it, will they do what you want them to do?

Are you certain you know the answers?