UNDERSTANDING ADVOCACY

Advocacy is persuading people to take action. It's about recommending, supporting, challenging or defending ideas.

Effective writing: core skills (which you should have completed before starting this section) is about writing to get results. It is about recommending, supporting, challenging or defending ideas in writing. We will be building on the skills you learned there.

Our main focus in Effective writing: core skills was how to write effective professional reports. In Writing for science we discussed how to write effectively for publication in the scientific or academic press. Here, we look at how to write effectively for non-specialist audiences.