ISSUING A PRESS RELEASE

You can issue press releases through the normal channels: post, courier and of course now electronically.

Make sure you know exactly who to contact in any publication. A specialist editor or journalist may be a better target than an editor.

Often, press releases carry an embargo. This is a statement prohibiting use of the press release until a certain date. This can be useful - and sometimes essential - as part of your campaigning strategy.

Click here for an example of a press release.