WHY WRITE A PRESS RELEASE?

A press release tells the reader that you have news for them. If you want to publicise your campaign or an issue through the media, a press release is what you need to write.

Remember that press releases are useful, not only for national or local broadcasting organisations and newspapers, or large-circulation magazines, but also for in-house publications: newsletters and bulletins within organisations or communities.

Remember that a press release is not intended as final copy: it's for an editor to turn your press release into the style and format that their publication needs. Think of a press release rather as raw material: structured, but not yet cooked.