LEAFLETS

Leaflets are for delivering useful, reusable information.

They are normally created from a single sheet of paper, folded in half or in three. Most leaflets start life as sheets of A4 paper, but you could create one from A3 (twice the size of A4), folded as appropriate. The size and shape of the leaflet is a major factor in its success. A leaflet that people can't fit easily into a pocket or a bag will be thrown away.

Leaflets may also not be suitable for audiences who don't read much. Of course, you could create a leaflet that uses mainly - or only - pictures.